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Here are Some Useful Tips For Finding New Web Design Clients
Many freelancers begin their careers without a formal marketing plan for their web design business. The truth is that sales and marketing is a crucial part of all businesses, and that is why your...
View ArticleTaking the Marketing Approach to UX
The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact...
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Effective Traffic Funnel UX Design
Like an enigma wrapped in a mystery, effective traffic funnel User Experience (UX) design – that actually converts – is the most crucial and yet least understood aspect of web design, and with good...
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As a Freelance Designer, What Is Your Unique Selling Point?
Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil for your car? Have you ever thought...
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How Novice Designers Can Improve Their Client Rosters
Ever feel like you’re getting passed over constantly for new and exciting work by other designers who aren’t quite as, well, good as you are? Don’t worry, you’re not alone – and you’re not a bitter...
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Taking a Look at Google Analytics 4
Google Analytics has been a staple in the toolbox of web designers, marketers, and SEO specialists for years. And although there’s a steep learning curve, it offers an in-depth view of who’s visiting...
View ArticleBuilding & Growing Your Freelance Web Design Personal Brand
As a freelance web designer, you are well aware of the intense competition out there. A large number of professionals offer the same kind of services that you do – not necessarily with the same quality...
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Why Fonts Matter To Your Brand
Without realizing it, we’re constantly being bombarded by advertising. Shop fronts, billboards, magazines and online ads are everywhere we look. With our modern world being so ad-drenched, how does a...
View ArticleCan a Web Designer Be an Entrepreneur?
The World Wide Web is an enormous industry with seemingly endless potential for growth. It opens its arms to welcome any web designer that aspires to become the next Ethan Marcotte or Karen McGrane –...
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It’s Time to Get Back to the Basics of SEO
I’ve been online since the days before search engines. Imagine a world where you’d find websites by sheer luck. We never knew where a hyperlink would take us. Thus, we “surfed” the web. Then, search...
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